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1 – 1 of 1Srinivas Rao Pingali and Jyothi Rani Korem
The learning outcomes are as follows: to understand the management styles and motivations of SME founders; to understand how SMEs innovate with limited resources; to develop and…
Abstract
Learning outcomes
The learning outcomes are as follows: to understand the management styles and motivations of SME founders; to understand how SMEs innovate with limited resources; to develop and evaluate technology and platform options to solve operational and business model issues; to build a transforming strategy by leveraging technology; and to understand the agricultural industry and its significance to emerging economies.
Case overview/synopsis
The case is about a Small and Medium Enterprise in India that focussed on the agricultural sector. The company was owner operated and highly successful. As a result, the owner decided to maintain status quo till the COVID-19 crisis forced the company to relook at its strategy and innovate for the second time in its history.
Complexity academic level
MBA.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
Details